our story
``Great stories happen to those who can tell them.``Foray is a full-service creative advisory firm specializing in custom travel and event design. At Foray we are inspired to come to work everyday by our genuine excitement about creating the most memorable, one of a kind experiences that will remain in our clients’ hearts and minds for many years to come. The inspiration for Foray came to light when our founder Sarah Lang left everything behind and bought a one-way ticket to Costa Rica, with no agenda other than to travel until she didn’t want to travel anymore. Over the course of her 394 day solo journey across three continents, she found a sense of utter contentment through the transformative experiences that she curated for herself day in and day out.
Our mission is to get to personally know each and every one of our clients and to help them achieve their personal and professional goals through personalized experiences. Think of us the same way you would any other trusted expert advisor that you call on in your personal or professional life.. Whether you seek to enhance romance, adventure, family time, or business success, we feel privileged to be a part of your journey.
Based in San Francisco, we travel throughout much of the year to meet our clients and travel partners around the globe, and to keep up a fresh perspective on the destinations where our clients travel most. We always love to meet our clients in person whenever possible, so don’t be shy to say hello and see if our paths will cross!

Our Process
It takes more than just a love of travel and experiences to be able to execute the types of trips and events that we do every week for our clients. It takes endless creativity, deep knowledge, firsthand experience, and a strong business acumen to go from the early planning stages through to the close of a trip or event. We love every step of the journey, and we hope you’ll join us for the ride.